A Little Leadership Story About A Powerful Idea
This book debunks many myths. There are some common misconceptions about what Competitive Intelligence (CI) is and how it can benefit businesses. The CI-Driven CEO illustrates how CI is an essential function, not an overhead expense, that helps identify opportunities and reduce risk by uncovering critical insights senior executives can use to improve strategic decision making. Escape the data-darkness of the past and follow this guiding light toward the future.
In this story, Jack, the imperfect Chief Competitive Officer of Hewitt Games, faces a huge challenge when an unexpected competitor enters the scene and threatens the lifeblood of his company. When he is appointed the interim CEO, he must find a way to create a truly embedded, CI-friendly culture, and develop a strategy to outmaneuver the competition before all is lost.
“Gary Maag and David Kalinowski demonstrate again their CI Expertise with this bold call for future CEOs to have a competitive intelligence background.”
Matthew Kelly, New York Times bestselling author The Dream Manager, The Culture Solution, and The Rhythm of Life
“Competitive Intelligence is a key foundation to future strategic success. This engaging book should get any executive to drive action to deeply embed CI into their company culture and into the mindset of the entire leadership team. CI was certainly a critical factor in our company becoming #1 in our industry in Egypt.”
Mohamed Abdelrahman, MBA, CEO, Misr El-Kheir (MEK) Foundation, Egypt
“With the ever-changing pace of the marketplace, competitive intelligence allows corporations and individuals to charter a course towards success. The CI-Driven CEO provides relevant and actionable steps to empower CEOs and their leadership team to stay ahead of their competition.”
Judy Liu, Visiting Professor, UNC Chapel Hill, Hussman School of Journalism and Media
“This is not a dry, academic book. Instead, the authors apply storytelling at its best to demonstrate the powerful role competitive intelligence has on driving and impacting corporate strategy. An essential read to challenge the status quo and to inspire those with a CI background to elevate into the most senior leadership positions.”
Cam Mackey, Executive Director of Strategic and Competitive Intelligence Professionals (SCIP), a Global Non-Profit Community
“David and Gary continue to make CI understandable – in a fun and insightful read – enormous opportunities for CEOs and all managers alike.”
Nikki Troiano Gainey, CEO, Ultrasound AI
Gary and David are available for interviews, keynote speaking, and consultation
Go Deeper in your Competitive Intelligence development
The on-demand CI Blueprint℠ course will help you increase the impact you have at your company and improve the quality of what you produce. We designed this training to reduce your learning time while providing guidance on how you can best add value to your company. A variety of course techniques will get you engaged and teach you to absorb, retain, and apply the key takeaways.